A decade-spaning collection
Published by Rizzoli Publications in 2023, Good Design Is for Everyone: The First 10 Years of PepsiCo Design + Innovation celebrates how PepsiCo Design brings human-centric, innovative, and culturally relevant design to its iconic food and beverage brands.
As the lead writer and editor on the project, I led the creation of 140+ captions and 8+ essays that give you an inside look at PepsiCo’s global in-house creative force.
The Impact
20M+ impressions
Amazon Bestseller
9.32% Engagement Rate
Social Rollout
Social Strategy + Copywriting
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